Every time a user browses your website or purchases a product, you’re collecting valuable data that could be used to grow your business—and Azure Analytics gives you the foundation of tools and capabilities necessary to get the most out of that data.
One of the most important advantages of insights generated by Azure Analytics is the ability to personalize customer experiences. Real-time analytics helps you surprise customers with personal interactions that are completely catered to their unique behaviors and even recommend products based on their activity.
Azure Analytics is the ability to personalize customer experiences.
Just look at how Newell Brands is already taking advantage of Azure’s cloud-based analytics engine. With Azure Data Lake Storage and Data Lake Analytics, Newell can store more than 100 terabytes of data to execute data transformation programs. Azure SQL Data Warehouse then extracts key data from those solutions to create insightful reports for business users. In addition to these tools, Newell takes advantage of a host of other Azure Analytics tools to gather insights quickly, efficiently, and cost-effectively.
“With Azure, we have visibility into millions of consumers interacting with multiple brands, which is critical for creating better marketing campaigns and ensuring the best possible in-store ad and product placement.”—Roberto Pasquier, Senior IT manager, Solution Delivery at Newell Brands
It’s not just about collecting data about customers. Once you’re able to store critical customer data effectively, you can make the most of that data. In many cases, that means personalizing customer experiences as Newell does. But it also lets you optimize backend processes like inventory management. With the right insights, you’ll be able to forecast inventory needs more accurately, cutting costs across your supply chain and avoiding disruptions in the customer experience.
No matter what your business goals are, the easiest path to success lies in data analytics. Combining the right data with the right analytics solutions will give you the insights necessary to pursue any goal across your organization.
If you want analytics to become your most powerful asset for business growth, you need to set yourself up for success. That means taking the right steps to design an IT environment that will support a more data-driven culture.
That’s where we can help at Tridius. Contact us and find out how we can help you take advantage of Azure Analytics to grow your business.