We define digital transformation as the shift from traditional business to new data-driven innovation through an analysis of people, process, and product. At its core, digital transformation is about harnessing new technology to improve the way your business runs. If you think about big data, for example, you should be looking at the ways your company operates and using the analytics to create intelligent, actionable ways to improve your processes. Successful digital transformation is an end-to-end process that redefines how your business engages customers, operates internally, and delivers products and services.
Let’s dive deeper. Take a look at some trending technology: blockchain for financials in business, artificial intelligence to help you sift through and optimize your data, application development for enhancing efficiencies, and chatbots for better customer service. While each of these trends features new technology and innovative ways of approaching business challenges, they are all implemented and running with, or after, collecting data to anticipate customer behavior and improve employee efficiency.
In this blog, we focus on the elements of the transformation that matter most: The People Transformation.